By DAN CHILDS
ABC News Medical Unit
April 1, 2007— With edgy names, vivid packaging and occasionally stratospheric levels of caffeine, energy drinks are the beverage of choice for many teens who want to get more out of their drinks than a simple thirst quencher.
But a new offering is raising the eyebrows of some parents and researchers.
At first glance, the beverage — called Spykes — offers the same fruity flavors, caffeine boost and herbal elixir qualities of many energy drinks currently on the market.
The difference is that Spykes, as the label indicates, is an alcoholic beverage.
And critics say the compact packaging, low price and flashy online advertising are designed to make it appealing to underage consumers.
"I think it's one more outrageous example of the predatory marketing practices of the alcohol industry," says Susan Foster, vice president and director of policy research at Columbia University's National Center of Addiction and Substance Abuse.
"This is a huge public health problem, and it is very hard to regulate."
---So what do you think, is this aimed at kids?Its been a pretty routine weekend for me, nothing really that exciting to report. I found out that I will be backstage for the Social D. show here in town. My ex is going with me and she knows the owner of the venue really well and she spoke with him and he hooked us up with all access passes so I wont have to worry about seating after all, which is sweet. Ill be able to watch the show from the sidelines. I hope you are all havin a good weekend.---
5 comments:
blah, blah, blah.
if there is a market, it will sell. if not. it won't.
Wow, backstage, that's pretty cool. when they were in Chi, Mike Ness stayed at the Hotel I was managing Room service in, I was very tempted to deliver his order myself, just to meet him. that would have been very lame and inapropriate, so I didn't.
Yeah, Im excited to meet the old schooler.
Hey good for you on the back stage hook-up! Sounds like a very memorable experience in the making.
Yeah, Ill let you all know how it goes...!!!!!
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