Pizza Patron, the Dallas-based restaurant chain that began accepting Mexican pesos at U.S. locations earlier this year, has said that sales rose 38.4 percent in the first quarter.
The much-maligned pizza-maker attributed the gains to 'strategic initiatives,' and connected the improvement to the 'pizza for pesos' program.
“Perhaps our first quarter store sales are a vindication of sorts for occupying a unique position in the marketplace and not yielding to the pressure from the opposition” said Andrew Gamm, director of Brand Development, in a press release.
After the chain implemented the policy, outcry against the initiative was swift and widespread. The company has said that it received threats and hate mail.
While praising the pesos plan as an innovative way to appeal to Hispanics, a partner in the nation's largest Hispanic public relations firm said a backlash was inevitable.
5 comments:
I said it then, and repeat it now, it was a VERY well played publicity stunt. compared to WKRP throwing Turkeys from a helicoptoer it's f'in genios
thats the problem with this country. no one gives a shit about who its gonna effect when they do something. Anything that supports illegals should not be acceptable.
Having forign currency does not mean your an illegel, Tif has a box full of the shit upsatirs.
I will not be commenting on this any further in order to save face.
besides, the border communities all except pesos including walmart. i've been here 10 years and its been the policy the whole time. if it makes you feel better tipster, they except dollars in mexico. even if you drive four hours into mexico.
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